About SMA

Through professionalism we refer not just to the common understanding of the term, which implies responsibility, courtesy and honesty in relation with those with whom we interact (be them stakeholders, clients, third parties). In our understanding and practice, as part of the professionalism concept we promote a unique mix of commitment and dedication, as well as a strive for excellence in every product and service we deliver to our clients. By not making any exception to this principle, by being permanently available for our clients and sharing with them our passion and enthusiasm, we have been able to constantly consolidate our portfolio and position as a recommended partner for corporate clients active on the local market. As a recognition of its focus on setting the highest standards of professionalism, Serban & Musneci Associates has gained the ISO 9001/2008 standard certification for the quality of the management system.

Everything we do is in full compliance with the highest ethical standards. Whether we refer to internal activities, or to the processes of communication with external audiences, such as clients, institutional/political clients, diplomatic, civic, media and business community representatives, we permanently guide ourselves so as to observe the best international practices and models regarding ethics. Furthermore, we have assumed an active role along the years in promoting the development of the Romanian lobbying industry on the fundament of ethics, and on values such as integrity and professionalism. SMA also enjoys TRACE International membership, (anti-bribery compliance), which was recently renewed.

Started as public affairs and lobbying company, Șerban & Musneci Associates has diversified along the years its range of services to be able to offer full strategic communication services and products. This evolution came as a natural process, nevertheless succeeding in addressing an everchanging market and the complex demands presented by it. Looking at every challenge as an opportunity, we have continuously shaped and personalized our services and developed our team capabilities in what it is today a highly effective integrated approach to communication.